Online (video) Lectures on Journalistic Ethics

Series of lectures on Journalistic Ethics by Jim Newton, editor-at-large of the Los Angeles Times, an intensive examination of ethical and policy issues concerning media and society…..

Inspiring Media, Inspiring Generations...

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Jim Stovall Videos on Media Writing

Introduction to JEM 200 from Jim Stovall on Vimeo.

Development of newswriting (extended version) from Jim Stovall on Vimeo.

Literary Journalism from Jim Stovall on Vimeo.

Sample chapters on Advertising

• Advertising Today
• Introducing Advertising and Promotion
• Global Marketing and Advertising (Culture & Communication)
• Global Marketing and Advertising (From Value Paradox to Strategy)
• Brand Led Business
• The Creative Side
• Copy, Design, and Creativity
• Issues in a Changing Marketplace

Web Resources on Promotional Management

• Developing a Promotional Campaign
• Six Steps to a Successful Promotional Campaign
• Creating a Winning Promotional Plan
• Understanding and Developing a Promotion Budget
• 7 Steps to a Successful Promotional Campaign
• Media Campaign Guidelines
• Broad Promotional Campaign
• Promotional Campaign Strategy
• Promotional Activities

Best of free tools from Mindtools.com

• Communications Planning: Getting the right messages across in the right way
• The Marketing Mix and 4 Ps: Understanding how to position your market offering
• Get Ready for Promotion: Showing what you can do
• Generating New Ideas: Think Differently and Spark Creativity
• Creativity Tools – Start Here!
• DO IT: A simple process for creativity
• Brainstorming: Generating many radical, creative ideas