Best of Media Blogs

Source: http://brandingbrand.com

• http://www.guardian.co.uk/media/mediamonkeyblog
• http://mediadecoder.blogs.nytimes.com/
• http://www.businessweek.com/innovate/FineOnMedia/
• http://themediablog.typepad.com/
• http://www.nationalreview.com/media-blog
• http://www.speakmediablog.com/
• http://www.metafilter.com/
• www.metafilter.com
• www.blogcritics.org
• www.iwantmedia.com
• www.gawker.com
• www.poynter.org/romenesko

Assorted Chapters on Marketing, Advertising & Branding

• What is Marketing About?
• Marketing: The Fundamentals
• Introducing Advertising and Promotion
• Theorizing Advertising and Promotion
• Perspectives on Advertising
• The Evolution of Public Relations
• Branding ABCs
• Essential Brand Concepts
• Chapter 01: Understanding the Social Psychology of Brands
• Products, Branding and Customer Service
• Managing Products: Brand and Corporate Identity Management
• The Power of you: Franchising and You
• Ideas and Explanations in Consumer Research

Embrace Life - always wear your seat belt

Assorted Sample Chapters: Advertising and Public Relations

• Introducing Advertising and Promotion in Integrated Marketing Communications Approach
• Theorizing Advertising and Promotion
• Public Relations in the Enactment of Civil Society
• Being Public: Publicity as Public Relations

Assorted Sample Chapters: Electronic Media

• Radio, Recording,and Popular Music
• Television, Cable, and Mobile Video
• Cable, Satellite and Internet Television
• A Multilayered World of Television: An Overview
• Creating National and Regional Television and Cultural Industries
• Increasing Complexity the Technology of Creating Global and National