- What is Marketing About?
- Marketing: The Fundamentals
- Introducing Advertising and Promotion
- Theorizing Advertising and Promotion
- Perspectives on Advertising
- The Evolution of Public Relations
- Branding ABCs
- Essential Brand Concepts
- Chapter 01: Understanding the Social Psychology of Brands
- Products, Branding and Customer Service
- Managing Products: Brand and Corporate Identity Management
- The Power of you: Franchising and You
- Ideas and Explanations in Consumer Research
Tuesday, March 22, 2011
Assorted Chapters on Marketing, Advertising & Branding
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