Web Resources: Advertising and Public Relations Research

• Moving international advertising research forward: a new research agenda.
  by Taylor, Charles R.: http://www.allbusiness.com/marketing-advertising/advertising/402905-1.html
• Perspectives on advertising research: views from winners of the American Academy of Advertising...by Stafford, Marla Royne: http://www.allbusiness.com/professional-scientific/advertising-related-services/476678-1.html
• International Advertising: A Research Agenda. by Zinkhan, George M.: http://www.allbusiness.com/marketing-advertising/advertising/483965-1.html
• Speculations on the future of advertising research. by Stewart, David W. : http://www.allbusiness.com/marketing-advertising/advertising/345017-1.html
• Why media matter: toward a richer understanding on consumers' relationships with advertising...by Thompson, Craig J.: http://www.allbusiness.com/marketing-advertising/public-relations-media/620854-1.html
• Introduction to Market Research: http://www.allbusiness.com/marketing/market-research/1286-1.html
• The Five Basic Methods of Market Research: http://www.allbusiness.com/marketing/market-research/1287-1.html
• The development of an advertising campaign to discourage smoking initiation among children...by Luna, David: http://www.allbusiness.com/professional-scientific/advertising-related-services/733071-1.html
• Inside The Consumer Mind by Wendy Melillo: http://www.allbusiness.com/marketing-advertising/4218061-1.html
• Does TV advertising really affect sales? The role of measures, models, and data aggregation. by Weiss, Doyle L.: http://www.allbusiness.com/marketing-advertising/advertising/528461-1.html
• Teenage exposure to cigarette advertising in popular consumer magazines: vehicle versus message...by Lancaster, Kent M.: http://www.allbusiness.com/marketing-advertising/advertising/671339-1.html
• Research in Public Relations: http://www.carma.com/research/PR_Metrics.pdf
• Council of Public Relations Firms: Case Studies: http://www.prfirms.org/index.cfm?fuseaction=Page.viewPage&pageId=523&parentID=474
• Public Relations Society of America: http://www.prsa.org/
• Institute of Public Relations: http://www.instituteforpr.org/research/
  The Plank Center for Leadership in PR: http://www.plankcenter.ua.edu/
• New Media, New Influencers and Implications for Public Relations: http://sncr.org/wp-content/uploads/2008/08/new-influencers-study.pdf