Resources for Courses Dr. Anthony Curtis – UNCP Mass Communication Dept.
Friday, March 22, 2013
Sunday, February 17, 2013
Thursday, February 14, 2013
Saturday, February 9, 2013
Friday, February 8, 2013
Reading List - Communication (Sample Chapters)
- An Overview of Communication
- Introduction to Human Communication
- Appreciating and Understanding Human Communication
- Principles of Human Communication
- Communication: The Starting Line
- Thinking Critically About Communication in Culture
- Language & Communication
- Language and Meaning: Helping Minds Meet
- Non-Verbal Communication
- Nonverbal Messages
- Communicating in a Multicultural Society and World
- Listening and Critical thinking
- Perception, Self, and Communication
- Listening and Critical Thinking
- Communication in Organizations
Friday, December 28, 2012
Sunday, September 9, 2012
Sample Chapters - Advertising
Studying Advertising and Promotional Communication
Advertising Class Notes
Advertising Yesterday, Today, and Tomorrow
Advertising Today
Introduction to Marketing Communications
Organizing for Advertising and Promotion
Broadcast Media from Advertising and Promotion: An Integrated Marketing Communications Approach
Out-of-Home and Support Media: An Integrated Marketing Communications Approach
Advertising: The Creative Side
Copy, Design, and Creativity
Writing Advertising Copy
'Ideas' from Hegarty on Advertising: Turning Intelligence into Magic
How to create advertising that sells by David Ogilvy
Nielsen's Trust in Advertising Global Report 2012
Advertising 2.0: What everybody in advertising, marketing and media should know about the technologies
that are reshaping their business.
Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness
Beyond advertising: Choosing a strategic path to the digital consumer
Advertising: Issues in a Changing Marketplace
Wednesday, September 5, 2012
Tuesday, September 4, 2012
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